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Justin Wieners

Justin Wieners

The Jersey Project


"How might we reward associates on their 1-year anniversary?"

We wanted to start a loyalty program for employees that would give them nice gifts at certain milestones with the company. As a sports company, we decided that a jersey would be perfect for those who reached 1 year with FanThreeSixty.

I'm a big-time jersey guy, and was tapped to help create the first FanThreeSixty jerseys. I started with some "research" to help guide our process, then presented the findings. What I learned:

After that we sourced a local equipment shop who could do production for us

Lettering has been a hobby of mine, but I didn't expect the logo to be so difficult to create. With the help of Chris Jones, our Creative Director, I came up with a serviceable jersey logo after about..... 27 versions.

We came up with a serviceable logo after about..... 27 versions.

It's now one of my favorite things I've made, so it was well worth it.

We've produced close to 100 FanThreeSixty custom jerseys, the logo is now used for culture + marketing purposes, and, boy, does it looks great on a baseball card.